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Practical SEO 7 - Images

Images can drive traffic through image search as well as inclusion in universal search results.

Right image

Finding the right kind of image is incredibly important. Great images can add another dimension to an article or page that can encourage people to share the page and create some great backlinks. Use common file types that most browsers support such as JPG, PNG, GIF.

Brief but descriptive file name

Using keyword-rich words in your image filename is important for helping search engines determine relevancy.

Alt tag

Image-related information can be provided for by using the "alt" attribute. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. It is also another way that search engines help determine what your image is about. If an image is used as navigation, or as a link to another page, the alt text for that image will be treated similarly to the anchor text of a text link, be sure to use alt text that is meaningful to the content of the page being linked to.

Right anchor text

Anchor text is another important factor in image SEO. If you decide to link to images with text, your anchor text can play a role in how your image is ranked for keywords. Use descriptive anchor text that describes the image. Linking to an image with keywords is helpful to search engines as well as people visiting your site.

Store and manage images correctly

Google suggests that it's better to store all images into a single directory instead of putting them her and there.

Create image sitemap

An Image Sitemap file can provide Googlebot with more information about the images found on your site. Its structure is similar to the XML Sitemap file for your web pages.