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Practical SEO 5 - Heading tags

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, from h1 to h6. The h1 tag is typically the page header and the most important header for SEO. The h2 tag is often used for sub-headings in an online article or blog post. The heading is one of the signals to the search engines as to the topic of the webpage.

Include keywords

Search engines pay special attention to the words in your headings because they expect headings to include clues to the page's main topics. You definitely want to include the page's keywords inside heading tags.

One H1 per page

Just use one H1 per page because it's basically the subject of your page. ou can have multiple lesser tags if the page covers several subsections.

Keep heading in sequence

When assigning Heading tags, keep them in sequence in the HTML, which is how the search engines can most easily read them.

Keep unique and targeted

The words in each Heading tag should be unique and targeted to the page they're on. Unique and targeted means that your Heading tag's content shouldn't be duplicated anywhere across the site

Apply CSS to headings

Apply CSS properly to headings to create a hierarchical structure for the page content, making it easier for users to navigate through whole document.