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Practical SEO 3 - Neta Tags

HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document. Although today meta tags hold little value to Search Engine Optimization (SEO) than the old days, I think it is still worth optimise meta tags since help tell search engines and users what your site is about, just be careful that if meta tags are implemented incorrectly, the negative impact can be substantial and heartbreaking.

Description meta tag

A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Description meta tags are important because Google might use them as snippets for your pages. Words in the snippet are bolded when they appear in the user's query.

Write compelling content

"Description" tells the search engine what your page or site is about, draws readers to a website from the results, it is an extremely important part of search marketing.

No longer than 160 characters

Meta descriptions can be any length but search engines generally truncate snippets longer than 160 characters, For this reason it is best to keep meta descriptions between 150-160 characters.

Unique description for each page

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain.

Keywords meta tag

As most of search engines do not look for keywords tag any more (except Microsoft Bing, which uses keywords tag to detect spam), it is no more useful to spend time on this tag. Easiest way to fill this meta tag is by pasting the same contents as the TITLE minus anything you added for visitors to read. Don't stuffed 300 keywords in the hopes of higher search rankings.

Robots meta tags

The robots meta tag lets you specify that a particular page should not be indexed by a search engine or if you do or do not want links on the page followed.

Here are the four implementations of the Robots Meta Tag:

< meta name="robots" content="noindex, nofollow">

This means: "Do not Index this page. Do not follow the links on the page." Your page will drop OUT of the search index AND your links to other pages will not be followed. This will break the link path on your site from this page to other pages.

< meta name="robots" content="index, nofollow">

This means: "Do Index this page. Do not follow the links on the page." Your page WILL be in the index AND your links to other pages will not be followed. This will break the link path on your site from this page to other pages.

< meta name="robots" content="noindex, follow">

This means: "Do not Index this page. Do follow the links on the page." Your page will drop OUT of the index BUT your links to other pages will be followed. This will NOT break the link path on your site from this page to other pages.

< meta name="robots" content="index, follow">

This means: "Do Index this page. Do follow the links on the page." This means your page WILL be in the index AND your links to other pages will be followed. This will NOT break the link path on your site from this page to other pages.

SUNWEB EXPERT